About

With over a decade in data science, business intelligence, and analytics, I build reliable data pipelines, automate workflows, and deliver actionable insights that move KPIs. I’ve turned unprofitable SEM strategies into profit through bidding model refinement, automated test data generation from weeks to minutes, and shipped AI-powered tools—including competitive web scrapers and local LLM-based RAG systems. I bridge technical development and business strategy across financial services, consulting, and marketing analytics, and I lead CRO and A/B testing programs that embed evidence-based decision-making. Passionate about continuous learning and AI integration, I’m hands-on with LLMs, Python, SQL, and cloud-native analytics.

📍 Sydney, Australia

Experience

Aug 2024 —
Jan 2025

FinOps Contractor

Lendi Group — Data Super Group

Optimised Snowflake, Python, SQL, and Airflow pipelines to improve reliability of core financial operations. Replaced manual Excel workflows with embedded Python automation, reducing errors and cycle time. Drove code reviews, documentation, and risk mitigation for sustainable practices. Delivered stakeholder-focused insights for finance and operations. Retrained trail commission models to improve accuracy.

Python SQL Snowflake Airflow Git Tableau Confluence
Jun 2023 —
Jul 2024

Senior Business/Data Analyst (Contract)

Westpac Group — Group Audit

Gathered and translated reporting/data requirements; partnered with delivery teams to align with business objectives. Acted as a liaison across business, dev, and test teams. Provided design, build, and testing support; created self-service analytics with Alteryx/Tableau. Led UAT planning and execution to ensure accurate validation and smooth deployments.

Alteryx Tableau SQL Python ServiceNow
Jul 2022 —
May 2023

Senior Business/Data Analyst (Contract)

Westpac Group — INDIGO Program

Defined data/reporting needs and translated them into technical requirements. Assisted in solution design and testing. Enhanced data platform features to support remediation processes and provide fresher data for legacy customers. Built automated testing data generation enabling rapid, repeatable scenario testing.

Alteryx Tableau SQL Python
Aug 2021 —
Jul 2022

Senior Business/Data Analyst

CoreLogic — Risk & Consulting

Built analytics and dashboards for banking/finance clients to assess climate-related risks and property exposure. Automated data acquisition with Python web bots to improve completeness/accuracy. Prototyped ML/rules-based imputation to predict missing values and improve data coverage.

Python SQL Tableau Excel scikit-learn
Aug 2018 —
Aug 2021

Data Scientist

Greenstone Financial Services — Analytics

Owned performance monitoring and strategic insights across SEM (Google/Bing/Facebook). Allocated ~$500K weekly digital budget with data-driven recommendations. Built and maintained marketing data warehouses (BigQuery, GCP) to unify the customer journey. Implemented a manual bidding strategy turning losses into profit; mentored junior analyst to scale the process. Led CRO/A/B testing across brands.

Python SQL BigQuery GCP Google Ads Optimizely Tableau R
Jul 2015 —
Aug 2018

Senior Data Analyst/Consultant

PwC Australia — Data Assurance

Developed SQL-based data warehouses and ETL across APIs/CRMs/structured & unstructured sources. Delivered dashboards and analytics (Tableau/Qlik/Excel) across industries. Built regression models in R for forecasting and cost-driver analysis. Documented processes for consistent delivery and coached junior analysts.

SQL Alteryx R Tableau QlikSense Excel Python

Professional Profile

Core Expertise

Level

Senior

Experience

10+ Years

Specializations

SQL Alteryx Python Automation Visualisation

Certifications

  • Machine Learning - Stanford University & DeepLearning.AI (Coursera), 2025
  • AWS Generative AI Applications - Amazon Web Services (Coursera), 2025
  • Google IT Automation with Python - Google (Coursera), 2025
  • Google Cloud Certification: Preparing for GCP Data Engineer exam - Google Cloud (Coursera), 2025
  • HuggingFace: The LLM Course - HuggingFace, 2025

Education

  • Macquarie University 2018

    Master of Biostatistics

  • Macquarie University 2010

    Bachelor of Science — Biology

Projects